The Little-Known Secrets to Transfer App Essay Samples

The Little-Known Secrets to Transfer App Essay Samples It's therefore imperative you make sure you thoroughly plan it well and earn a draft (rough work) of the things which you're going to be discussing before you transfer the draft into the home work. The explanations for why you think going to a brand-new college is probably going to be a very good move will likely use up quite a great deal of your essay, but even if your reasons are simple, they ought to be clearly written, be positive, and be valid. When you plan your essay and jot down the points you're likely to talk about in your draft, you are going to have lot of points to discuss. The absolute most intriguing essays will concentrate on small, personal moments that have shaped the way that you find the world. The Appeal of Transfer App Essay Samples Since our writers are experts in many forms of papers, we understand how to target your college no matter the discipline you chose. There are many persuasive essay examp les college students are able to make use of online. The essay supplies you with the chance to showcase elements of your nature and experiences that fit nicely with the University of Maryland community. Writing an excellent college admission essay requires a lot of creativity. How to Choose Transfer App Essay Samples Apart from having an exceptional SAT score, you would have to think of the ideal college essay. Despite exceptional grades, a poorly written essay provides you with a poor name. Which is precisely why we here offer you some persuasive essay samples that could aid you with your own. Don't forget that any argumentative essay sample you'll discover on the internet will require a full rewriting in order to prevent plagiarism. Reviewing some narrative essay examples will be able to help you to organize your information and help you decide how to compose each paragraph to acquire the best outcomes. A persuasive essay needs to be able to grab the interest of the folk s reading it easily. Your persuasive essay will have a lot of paragraphs. Just adhere to the guidelines stated above, and you'll be well on your way to writing a decent persuasive essay. Lies You've Been Told About Transfer App Essay Samples You can readily locate essay writing services which may write for you at cheap prices. Disadvantages of employing an affordable essay service Quality If you're opting for cheaper service, bear in mind that it might not be up to the mark. There are several things you'll be able to utilize to ascertain if a website is an expert or not. If you are looking for help with paraphrasing then you would like to ensure that you're working with a beneficial site that's experienced in providing paraphrasing services. Let's say that you're writing an essay on The big causes of Road Accidents in your City, it's obvious you're going to develop a couple points. Teach students to read a number of writing prompts. You shouldn't say anything negative ab out your existing school. Perhaps right now you're trying to enter the school that you dream about. Custom writing means a significant company with high standards. My desire is to contribute positively in the discipline of global company and company. Well, actually, it's slightly more complicated than that, but it's still not as hard as you may imagine. Summary Hiring an inexpensive essay service may be a perfect pick for students at one time crunch. What is Actually Happening with Transfer App Essay Samples As any guide about how to compose a persuasive essay will inform you, your essay has to be organized in paragraphs with a logical progression from 1 paragraph to the next. You may discover narrative essay examples wherever you locate a superior story. Weave in your perspective to earn your essay unique. The essay is an excellent tool, as it enables you to tell your own story in your words. The simplest approach to figure out the kind of an essay is to realize the writer's point of view. To compose an impressive short essay, especially during an examination, you must be in a position to hit the question and offer a straightforward answer while at the identical time observing the correct structure of an essay. No matter the subject, the structure is exactly the same for any persuasive essay. Choosing Good Transfer App Essay Samples Its cost can hamper the attribute of the content produced. When you find the samples, check them to see if they're professional and of top quality. In case you haven't yet got your free sample pack, you can ask for samples here. Pay a visit to the site of the company to determine whether there are any samples which you can access. Things You Should Know About Transfer App Essay Samples The folks who read your essay wish to know whether their college will satisfy your requirements and whether you'll fit in OK. From time to time, the re asons are rather personal and don't will need to get shared. Then explain what you've done to overcome the issue. Therefore, it's vital to learn how to approach any issue with a strong focus on solving it. The Basic Principles of Transfer App Essay Samples That You Can Learn From Starting Immediately Before you commence writing, however, it's important to know the function of the essay in the transfer application procedure. The introduction or the introductory paragraph is quite a relevant facet of your essay due to the simple fact it states the major idea of your composition. The document could possibly be written in free form, but it's better if the author employs the particular structure. The main element which produces a persuasive essay in English stand out from the remainder of assignments is the use of reasoning. Top Choices of Transfer App Essay Samples On the opposite side, obtaining a list of good persuasive essay topics is inadequate. Sample persuasive essays c an also give inspiration on topics to write on in addition to serve as examples about how to compose your essay. The simplest approach to compose a decent persuasive essay is to chose a topic you're confident in. The finest persuasive short essays often concentrate on controversial problems. Thus, before getting a balance, there are a couple of questions which need to be considered before the last decision and ought to be considered. Most academic essay topics usually ask you to choose a side in an argument or maybe to defend a specific side against criticism. There's no secret answer. Make certain to include the question itself at the onset of your essay.

The legal System of Australia

Questions: 1. What is compliance? 2. Discuss the different areas of law from topics in Week 6, 7 and 8 that emerge from these facts. Be sure to explain who may take legal action and what remedies and penalties could be applied. Cases and statutes should be used. Answers: Part 1: The legal system of Australia has provided many guidelines to run any business. Such law deals with the rules of compliance. Such rules are stated in the property law, Sales of Goods Act and intellectual property law. In order to open a business, the compliance rules are to be followed. To run a business Australia, there must be proper significance of the property or land in which the business is to be established. In the given scenario, the basic requirement is discuss the rules of compliance that are required for compliance. There has to be the discussion of the bubble characteristics as well the price of the real property. So to start a new business, the owner along with the property laws the guidelines of Consumer Protection Act is also needed to be followed must purchase the property. As customers are regarded as the key objectives of the business, there is always protection provided by the law to protect the customers. Lastly, the most important guidelines which are needed to b e followed is the laws that deal with intellectual property law because there must not be any conflict between the brand of business with another (Megarry et al. 2012). It is provided in the Property Law of Australia that the it deals with the various schemes about regulating the rights of the property in the Australian jurisdiction within the jurisdiction and other territories. It also includes the receptive of common law as well as the combining legislation. Australian property law has the observation regarding the non-uniform as well as high variation observation in its major cities as well as regions. (Bridge 2015). It is also seen that there are two types of property in Australia, which is known as real property and personal property. According to law, the term real property means the real estate or immovable property. This means that the property is legally defined, and its improvements were done by the human efforts. This includes machinery, buildings, mines, ponds, wells, roads, etc. Another type of property included under this law is known as the personal property. Thus, personal property can be stated as those properties which are movable. Movable properties are thus, stated as the large livestock property. But it does not include the immovable property rather the property which are established upon it are regarded as the personal property which includes wildlife, small livestock, etc. Thus, to establish the afresh business, there is a requirement of real property in Sydney to establish the business (Badenhorst et al. 2012). After establishing the business, the owner must be aware of Sale of Goods and Consumer Protection Act. The customers are regarded as the basic part of a business based on whom the business runs, so the Australian Consumer Law helps in providing the protection to them. Australian consumer law provides good services to the customer about the goods and services, as consumer protection laws deal with the organizations which ensure the total rights of the consumers as well as a legal trade and also provides correct and proper information regarding the market to make the customer aware. This act also provides proper protection for the most who belongs from the vulnerable society. The laws also provide protections against fraud and illegal or unfair trade practices. This law is a version of government regulations to provide the rights of the customers. Consumer protection is regarded as the rights of the consumer as well as the in the formation of the organization of the consumers. These se rvices must be clearly provided to consumers as the consumers are regarded as the person who acquires the services and goods for the use of ownership directly, using it production and manufacture rather than selling it. This law also states that the consumer protection law in Australia helps in protecting the interest of the consumer and also protects the promotion of competition in the market. This also strictly protects the consumers through the assertion via non-government organizations (Latimer 2012). There are also various safety measures given by the Australian Consumer Law to protect the customers which can be regarded as follows: Safeguarding to the customers against the hazardous goods which can affect their life as well as property. It is also the right of the consumer to get informed about the quantity, quality and price of the good. The customers must be provided with proper feedback from the company. The customer should also be provided with the wide variety of goods to purchase (Carney 2012). Lastly, the suggestion to establish the business is following the guidelines of the intellectual property law. This law deals with the patent system so that there is no issue of copyright. So it can be stated that according to Section 51 of Australian constitution the patent is the legal and basic rights. It is stated that the parliament according to this Constitution has the power to make laws and also to also to implicate the laws with peace, good government and order. Australian Patent Law is regarded as the temporary monopoly based on the use of invitation. Australia is regarded as the member state in the World Intellectual Organization (WIPO) (Davis 2012). According to the patent law of Australia, it is classified into two classes: The standard patent which has a term of almost 20 years. A patent, which is innovative with the lower threshold for the inventiveness, the term, must be of maximum eight years (McManis 2012). As per the law, it is stated that the process in the innovation process is faster and has lower fees. Like the rest of the world, Australia is regarded as operators in first file system regarding patent. It is also stated that the Australian Intellectual Property reports for generator in monitoring and for prosecution regarding Australian trademarks and patents Schwenzer et al. 2012). Thus, the supportive legal suggestion to establish proper a business in Sydney must be based on the following legal points as mentioned above viz Property Law, Sale of Goods and Consumer Protection and Intellectual Property (Burrows 2013). Part B: In this case study, it is seen that Manny and Bella are married from the year 2008, and they run their own business of selling pizza in the city. They named their business as Perfect Domino Pizza. Thus, they visited the showroom of Tuscan ovens Pty. Ltd to buy pizza for their own business. They asked the Manager of Tuscan and asked for the heavy duty to cook at least 30 pizzas per hour for 16 continuous hours per day. Manny also informs the manager that such an oven it required otherwise they will lose the customer during the pick hours. The manager assured them they would provide them new Tuscan XX commercial will satisfy their requirement. According to t o the statement and recommendation made by the manager Manny and Bella purchased an oven with $15,000. While they were waiting for the delivery of the pizza Manny and Bella started advertising the new oven in their restaurant but they decided to refer it as MB oven, and they did not mention the name of the real register Tuscan XX. Soon when the oven was installed, and they discovered that only 12 Pizza were provided in an hour. As a result, the business started losing money. Tuscan said they would not discuss this matters with Manny and Bella. According to this problem, we can implement the rules of customer protection laws because here the Tuscan did not fulfill the contract. As that the oven could made only 12 pizzas in an hour where they were to make 30 pizzas. In Australia Consumer Protection Law or consumer law is regarded as that the private law is the relation between business and also the individual consumer (Corones 2013). This law protects the customer against the fraud in case if any one suffers it. In this matter it is regarded as the fraud because Tuscan XX didn't fulfil the contract as they failed to make 30 pizzas and return only provided with 12 pizzas, later they even didn't discuss the Manny and Bella. Thus, the rules regarding fraud can be stated under the Consumer law protects a wider range of topics which includes privacy right, product liability, unfair practice regarding business, misrepresentation, fraud and other various kinds of business or other consumer interactions. It prevents the consumers fr om scams and fraud regarding sales as well as services contract. Certain things which are included under this circumstance include pricing, bill collector, personal loans utility turnoffs, etc. which may result in bankruptcy (Whish and Bailey 2015). There are various rights, which are provided by the Australian Consumer Law to protect the consumers from various aspects, which include: Safety rights- to safeguard the customers from the goods which are hazardous to their property and our life thus to make them aware of it. Information right- Each student must be given proper information regarding the products or the goods, which include the quantity, price as well as the quality. Choice of product- to choose and buy the proper product the consumers must be given the option of the wide range as well as various other choices. To satisfy the basic needs of the customer- It states about the right and basic needs that the people can demand such as health care, education, proper goods and services, clothing, food, sanitation, water and public utilities. Redressing rights- This Act provides the power to the customer to seek redress in regards to complaints. Educational rights of the consumer- The customers must be properly educated about their rights. Healthy environmental rights- This rights state about the right to live as well as the proper environment which is not at all threat to the present as well as future generations (Nayak 2015). Further, it can be stated regarding customer protection right that it defines consumer as someone who acquires goods as well as services to use the ownership rather than sell of products and manufacturers (Bently and Sherman 2014). But in this problem, Tuscan XX was able to meet the needs of Manny and Bella, so thus, it can be regarded as a case of fraud. Fraud according to law is regarded as a civil wrong. A Civil wrong is defined in the law of tort and also defined as a criminal offense (Aplin et al. 2013). The remedies of fraud under the law of tort may include the recession to obtain agreement or transactions by the means of fraud, damages which are punitive, deter the misconduct, etc. In this matter fraudulent is regarded as a defense in the civil contract, breach of contract, or rather the specific performance in a contract. But in a case of criminal offenses the category of fraud includes forgery, bank fraud, and fraud in insurance. Other requisites which are included in the criminal offenses regarding fraud can be stated as theft by the means of false representation, criminal fraud, etc. this amounts into remedy in the form of punishment or fine (Davison et al. 2016). In the case of ACCC v Cement Australia [2013] FCA 909 (10 September 2013), it was stated in this case that ACCC alleged for four exclusive contracts to acquire flash. The judgment of this case was handed down by 10 of September 2013. Justice Greenwood and the Federal Court of Australia that under section 45 of the Act Cement Australia was in enormous contraventions noticed it and there was a prohibition as well as effects of entering into on another agreement. Looking into the pros and corns of the court came to a conclusion and charged a penalty of $90 million for the purpose of general and specific deterrence. In this case, Tuscan XX is charged under fraud as they haven't provided any proper cause to many and Bella for not producing the pizza (Ricketson et al. 2012). Reference list: Aplin, T.F., Aplin, T. and Davis, J., 2013. Intellectual property law: text, cases, and materials. Oxford University Press. Badenhorst, P., Freedman, W., Pienaar, J. and Van Wyk, J., 2012. The principles of the law of property in South Africa. Oxford University Press Southern Africa. Bently, L. and Sherman, B., 2014. Intellectual property law. Oxford University Press, USA. Bridge, M., 2015. Personal property law. OUP Oxford. Burrows, A. ed., 2013. English private law. OUP Oxford. Carney, T., 2012. Guardianship,social citizenship and theorising substitute decision-making law. In Beyond Elder Law (pp. 1-17). Springer Berlin Heidelberg. Corones, S.G., 2013. The Australian Consumer Law. Thomson Reuters, Lawbook Co.. Davis, J., 2012. Intellectual Property Law Core Text. Oxford university press. Davison, M., Monotti, A. and Wiseman, L., 2016. Australian intellectual property law. Cambridge University Press. Latimer, P., 2012. Australian Business Law 2012. CCH Australia Limited. McManis, C.R., 2012. Biodiversity and the Law:" Intellectual Property, Biotechnology and Traditional Knowledge". Routledge. Megarry, R., Wade, W., Harpum, C., Bridge, S. and Dixon, M.J., 2012. The law of real property. Sweet Maxwell. Nayak, R.K., 2015. Consumer protection law in India: an eco-legal treatise on consumer justice. Ricketson, S., Richardson, M. and Davison, M., 2012. Intellectual property: cases, materials and commentary. LexisNexis Butterworths. Schwenzer, I., Hachem, P. and Kee, C., 2012. Global sales and contract law. Oxford University Press. Whish, R. and Bailey, D., 2015. Competition law. Oxford University Press, USA.

My Papas Waltz Essays - Alcohol Abuse, Drinking Culture,

My Papa's Waltz In "My Papa's Waltz", Roethke discusses a very heartbreaking and distressful situation. He talks about alcoholism in the family and how it affects the members of the family. Growing up in a family full of alcoholism and abuse, I can relate to the point of view that this poem is written in. Although it is very sad, all of these things the poet describes are true of a family cursed with alcoholism. Whiskey breath had always been a familiar smell to me until I moved to Baton Rouge. The people in my household would drink all day long, starting with the morning cup of coffee and ending whenever their bodies just passed out from drunkenness. Whenever drunks come home from the bars, parties, etc. they cause havack throughout the house. Arguing and making lots of noise are two qualities all too familiar to me. People who drink will argue with anyone who tries to talk to them reasonably and will even get violent and destructive at times. As for being a spouse of a drunk, I have never been married but have experienced a scenario similar to that of being married. During high school, I dated a guy that was quite older than I and he was of legal age to drink already. Whenever he would go out to the clubs with his friends drinking he would always come home to his apartment and if I was there and everything was not clean and perfectly in order he would burst into fits of anger. He would yell, scream and throw things at me and even sometimes he would physically abuse me. In the morning, after there was time to sleep off the effects of the alcohol he would always apologize saying that he was going to slack off and try to quit drinking, but as we know that never happens. Finally in March of 1995, he went to get help and before we could find out if the long ordeal of the past four years was over God decided it was time for him to go to a better place where all of the problems would dissappear. Because of the horrible ways alcohol has affected me in the past 21 years it makes me not like drinking or going out to bars because it usually leads to bad things.

All About Ellipses

All About Ellipses All About Ellipses All About Ellipses By Mark Nichol Three dots. Dot, dot, dot. What could be simpler? Then why do those dots make so many writers dotty? The rules for use of ellipses are not as simple as they seem. But they are manageable. First, a definition: An ellipsis (from the Greek word elleipsis also the source of ellipse, meaning â€Å"an oval† is an elision of words that can be implied to mentally complete a statement; it can also mean â€Å"a sudden change of subject.† But the meaning we seek is another one, the grammatically mechanical one: Ellipsis and its plural form, ellipses, also refer to the punctuation marks signaling elision. (That word, from the Latin term elidere, means â€Å"omission.†) Despite the second meaning of ellipsis mentioned above â€Å"a sudden change of subject† ellipses are not recommended for this function. Ellipses signal, in addition to elision, a faltering or trailing off (in which case they are sometimes called suspension points), but to prepare the reader for an abrupt break or interruption in thought, use an em dash. The primary function of an ellipsis is to omit one or more inconsequential words from a quotation, as in this version of a sentence from above: â€Å"Despite the second meaning of ellipsis mentioned above, . . . ellipses are not recommended for this function.† (Note that punctuation, like the comma in this example, may be retained or introduced to aid comprehension.) Each dot is preceded and followed by a letter space. Word-processing programs have a single-character ellipsis, but this character, or three dots with no letter spaces, looks cramped and ugly; use the period key. Ellipses should not be introduced at the beginning or end of a quotation; however, if the source material includes ellipses in one or both locations, retain the characters. If an entire sentence is elided, four periods should be inserted between the framing sentences. The first, which immediately follows the last word of the preceding sentence, is the period ending that sentence. The other three, spaced as mentioned above, constitute the ellipsis. Note this example: â€Å"Three dots. . . . What could be simpler?† If a final portion of a sentence is elided, follow the ellipsis with a period after a letter space. The same technique is applied in the case of a comma or a semicolon. This elision of the preceding sentence illustrates: â€Å"If a final portion of a sentence is elided, follow the ellipsis with a period . . . . The same technique is applied in the case of a comma or a semicolon.† If an entire paragraph is elided, end the previous paragraph with an ellipsis following the period ending the final sentence; if, within a multiparagraph quotation, the beginning of a paragraph other than the first one is elided, begin the paragraph starting with the elision with an indented ellipsis. The two four-dot examples above illustrate the only two cases in which more than three dots should appear in sequence; an ellipsis always consists of three dots, but it may be preceded or followed by a period. A sequence of four or more dots otherwise appearing together is considered an unprofessional-looking error and should be avoided by any serious writer. An ellipsis may also be employed when a sentence is deliberately incomplete: â€Å"Hamlet’s ‘To be or not to be . . .’ speech† (though this could also be rendered without ellipsis) or â€Å"If I were you . . . ,† when the missing words are not considered necessary to aid in communicating meaning. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:What Does [sic] Mean?Confusing "Passed" with "Past"8 Great Podcasts for Writers and Book Authors

Cultural Barries in Global Business Research Paper

Cultural Barries in Global Business - Research Paper Example Such reasons include an enabling business environment, which is a prerequisite for any business startup or venture. On the other hand, a business will face challenges related to the culture, which may act as a barrier on business. Furthermore, there are other challenges like leadership barriers, which affect business operations. Nevertheless, it is incumbent upon the business to deal with these challenges and use the best leadership methods. The United States is one of the countries that appeal to business ventures for obvious reasons. In this regard, a business will succeed in an environment that is politically stable and not volatile. In effect, the United States offers such an environment for business. Known as the free world, the United States is a model of democracy that is free from autocratic rule, which makes business operations conducive. As a result, a democratic state is one of the main reasons the United States appeals to setting up of businesses since the political clima te ensures effective economic legislations, which are essential for business. In effect, the lack of economic uncertainties such as unexpected takeovers due to lack of clear economic policies and legislations is important for business. Despite the creation of an environment whereby there is economic regulation of businesses in the United States, the country is the largest economy in the world in terms of GDP. In effect, it is common knowledge that economic strength translates to a higher per capita income amongst the citizens. Therefore, there is an available market for goods and services a business will produce for since the consumers have a high marginal propensity to purchase and consume. In effect, this feature of the economy of the United States appeals to businesses since the average consumer has a high purchasing power. The contemporary business world witnesses business increasingly committed to reaching global markets. Barkema, Bell, and Pennings (1996) noted, â€Å"Globali zation confers access to foreign markets, cheap labor, and other advantages† (p. 151). Nevertheless, a few firms do not realize the existent of these cultural differences. Nevertheless, businesses that identify cultural barriers will find approaches of dealing with the barriers in order to establish a competitive edge over their competitors. According to Leung, Bhagat, Buchan, Erez, and Gibson (2005), broadly defined as â€Å"values, beliefs, norms, and behavior patterns of a national group,† established cultures have an effect on the business activities and performance of individuals (p. 357). In the American society, one cultural belief that may affect business is the individuality amongst the Americans. According to E. Hall and M. Hall (1990), the American culture's biggest concern is â€Å"their own careers and their personal success than about the welfare of the organization or group† (p. 147). Americans will often come out as individuals who like to â€Å" handle their own problems and chafe at authority† (E. Hall & M. Hall, 1990, p. 148). As a result, this character trait may pose a big challenge to the leadership of a business since they may think that the average American worker was rebellious to the leadership in a firm. On the other hand, individualism, which is one of the most important aspects in the American culture, is a barrier to leadership. In this case, individualism works against teamwork in a business entity. In this case, since success in a business is a team task, the

Market Intervention Essay Example | Topics and Well Written Essays - 1250 words

Market Intervention - Essay Example The prime argument for the initiation of minimum wages has been the removal of economic disparity. As it has been observed time and again that the poor workers have been deprived of the minimum facilities and benefits by the employers all over the globe, the concept of minimum wages aimed to end the economic oppression. United Kingdom has not been an exception either. It was in the year of 1999 that the government of United Kingdom (led by the Labour Party) introduced the minimum wage. The initiation of the ‘National Minimum Wage’ is considered as one of the most significant interventions by the government in the labour market. The other major party of the United Kingdom, the Conservative Party which opposed the minimum wage previously in 1991, also vouched for the cause since 2005. The major objective of the minimum wages has been the rise of standard of living of the working class of the society (Center for Economic Performance, â€Å"Policy Analysis†). Prior to the implementation of minimum wages, the concerned quarters of the industry speculated that the installation of minimum wages might reduce up to two million of jobs alone in the market of United Kingdom. It was so predicted because it was estimated that the employers will reduce the number of posts as they would have to pay minimum wages for any new employment and therefore, they would rather try to extract more work from those who already have higher wage. But the various research reports prepared in the subsequent years proved such speculation to be impractical as there was no reported news of spillover. The implementation of minimum wage proved to be extremely beneficial to the female workforce of the United Kingdom. Also, it was observed that the implementation of such wage structure contributed to increase of wage for about 5% to 6% of the workforce of the United Kingdom during the initial years.

How Cell Phones Have Influenced The Media

How Cell Phones Have Influenced The Media It is not unfathomable that a 7th Mass Media may appear sometime in the not too distant future. This new mass media is the mobile phone or as some call it, the cell phone. With around 84 percent of American adults owning a cell phone, cell phone usage has already penetrated deep into our society. It is reported that two-thirds of cell phone users also use other features including texting, e-mailing, web browsing and apps (software applications that allow them to play games, access web content and access media or data). Only a third of Americans now use their cell phones just for making phone calls (Domain-b). CellularHYPERLINK http://www.articlesbase.com/computers-articles/how-cell-phones-have-changed-our-lives-432849.html HYPERLINK http://www.articlesbase.com/computers-articles/how-cell-phones-have-changed-our-lives-432849.htmlphones have had a major impact on our lives and the way that we perform everyday tasks. Many of these changes are apparent, while others we may not even be aw are of (Anonymous).A cell phone is the only universal gadget because the need to communicate is more powerful than the need to compute, to be entertained or to be informed (Ahonen 1). With a cell phone we get all of these things wrapped into one little neat device that fits right in our pocket. The cell phone is not the dumb little brother of the internet, nor the dumb tiny screen version of TV. Yes, the cell phone is small, but it has attributes that make it a superior medium in many ways and a dominating media channel in the three most important factors reach, audience accuracy and money (Ahonen 6). What Ahonen is saying is that while small in size, the cell phone will have a huge impact on mass media. The power of the mobile phone as a mass media is six elements not available on previous mass media. (1) The phone is the first truly personal media. A 2006 survey by wired revealed that 63% of the population does not share the phone even with ones spouse, it is that personal. (2) The phone is always carried. A survey in 2005 by BDDO found that 60% of the population sleeps with the phone physically in bed; a Nokia 2006 study found that 72% of us use the phone as our alarm clock. (3) The phone is the first always-on mass media, today many media offer alerts via the phone, what is on another real time media like TV, such as CNN breaking news alerts via SMS. Probably the most important, is that (4) the phone has a built-in payment mechanism. No other media has a built-in payment mechanism, even on the internet you have to subscribe to PayPal or provide a credit card, etc. But already today, older media collect payments through the phone. TV shows from Big Brother to American Idol earn bi llions via SMS votes. Perhaps the most novel phenomenon is that (5) the phone is a creative tool available always at the point of creative impulse. The camera phone (which is also our video recorder and podcast recorder) is in our pocket, always at the ready to snap images and clips. User-generated content is radically altering the media world as seen at YouTube etc. And (6), mobile is the only mass media with near-perfect audience information. Where most print are sold on newsstands and even subscriptions do not tell who in the household consumes the periodicals, and TV and radio rely on Nielsen ratings and similar audience estimates, the internet promised accurate audience measurements. That proved to be a false promise, as firewalls, shared PCs, multiple accounts, removed cookies and users deliberately falsifying their info have proven. But on cellular networks, every individual phone user is identified uniquely, across the billions of phones worldwide. Having a pre-paid account (voucher/pay-as-you-go) does not diminish the unique identification of every phone. Thus mobile for the first time offers near-perfect audience data (Ahonen). Mobiles are an integral part of our lives so much that many of us cannot remember a time without them. To have a mobile has become second nature and we are generally never separated from them we eat, breathe and, yes, even sleep with our mobile phones making them the most private and personal accessory we own today. And yet, there is still a lack of understanding about how mobile can be a powerful, complimentary mass media. It can be boiled down to two key differentiators: 1) mobile is interactive; and 2) mobile has unique features including SMS and MMS. These differentiators create something that no other media can the ability to respond to, initiate and maintain a dialogue between those wanting to communicate, whether they are family and friends, colleagues, or brands and advertisers (Ahonen, Foreward). Like the internet before it, today the phone can replicate everything the previous six mass media can do. You can consume newspapers, read magazine articles, listen to radio and podcasts, buy MP3 songs, watch TV, even watch whole movies on the phone. Any web content can be consumed on the phone, and the phone easily supersedes the interactivity of the web, because e-mail and IM are already on the phone, but SMS and MMS messaging are unique to mobile. Nick Wiggin, the head of the Mobile Marketing Association, says: The mobile phone will be the red-button technology of the future it will enable interaction with broadcast media, be that radio, posters or TV. Mobile is the media glue that links different communications solutions together (Bonello). These days people are all about portability we want to get news, listen to music, and even watch some of our favorite TV shows all on the go. Mobiles are an integral part of our lives, so much that many of us cannot remember a time without them. To have a mobile has become second nature and we are generally never separated from them. We eat, breathe and, yes, even sleep with our mobile phones, making them the most private and personal accessory we own today(Ahonen). The future will be even more mobile. We will be connecting more people, devices, pets, plants, etc all via mobile, not via the traditional internet or television or any other technology (Ahonen and Moore 55). Mobile is a simple solution for many people to simplify their lives and how they choose to get their information. Will cell phones phase out more traditional media such as print media, Television and Radio? This is still uncertain but largely people own twice as many cell phones as TV sets, there are three times as many cell phone subscribers as internet users, and four times as many cell phones as Personal Computers. Advertising, news, TV, internet giants, social networking and even Hollywood movies and printed books are now rushing to capture their share of this 7th mass media (Ahonen 1). Through about six decades of continuous evolution, the mobile phone has retained its relevance to the life of the modern man. At every stage in his growth curve, it has undergone metamorphosis, adding features and functionalities that make it even more indispensable. It started as an extension of the landline; a bridge between the home and office landlines. It found relevance in the need of the modern professional to remain in communication in and out of home or office, at play, in the car, at lunch and anywhere else. The mobile phone has since moved up from this simplistic role to become more actively involved in the way modern businesses are conducted (Awe). How has mobile changed news media? How many people get their news has largely changed. First was radio, then television, and then came the internet. So where does the cell phone fit into all of this? The cell phone is a valuable tool for both obtaining news and capturing it live. Chicago even has its very own 9-1-1 video call line where citizens send images from their cell phones to the police department if they witness a crime has been committed. The images from 9-1-1 callers will allow authorities to analyze emergency situations more objectively, says Jose Santiago the executive director of the citys Emergency Management and Communication.They also can be used as evidence in a criminal case, he said (Main). Portable news via a personal cell phone is accessible to the public 24/7 wherever that specific person may be; this has made news on the go a likely choice for anyone with a cell phone who wants to keep up with what is going on in the news. Nearly half of American adults say the y get at least some of their local news and information on their cell phone or tablet computer according to a survey by the Pew research center (Purcell, Rainey, Rosenstiel, and Mitchell). How we get our music is also changing due to the mobile phone. In adapting to an age where the passion for music, particularly among the young and the young at heart, has risen to obsessive proportions, mobile phones have largely become music devices. There are mobile phones on the market that are anything between a radio transistor and an MP 3 player. There are many that can give almost the same music experience as traditional music devices. Apart from downloading music for listening pleasure, mobile phone users can also download any music of their choice as ring tones (Awe). Music was the first content type to emerge as paid downloaded content to mobile phones 11 years ago. Today mobile is a giant new market opportunity for the music industry. (Ahonen 46). With so many changes and advancements in technology these days it is not surprising that music and how people get and listen to their music has transitioned as well. The portable music revolution has been with us for only a few y ears according to an article in Wired Magazine online, but we may see a slow transition from a standard mp3 player to a cell phone when it comes to music access and playback. This change will not be driven by cell phones that act like MP3 players, dishing out music that must be organized by the user. It wont even be about software that streams your own music to your phone. Instead, the next great thing in music technology will be cell phone applications that replicate the experience of listening to interactive, customized radio stations at a computer (Buskirk). According to Buskirk, interactive radio on your cell phone can replace your mp3 player. Most interactive radio services such as Pandora, Flycast, and AOL radio have free and paid versions for getting access to your music. Of course not everyone will automatically throw away their standard mp3 players in favor of this option. One of the downsides to accessing music via cell phone is that the music is streaming online so if you have no signal, then you have no music. Accessing music with our cell phone will become a viable option and will continue to grow in popularity but it will not totally replace other more traditional methods. Books are also transitioning. In fact, while items like the Amazon Kindle are popular portable reading devices, there is another portable device some others prefer, the cell phone. A growing number of people are getting their book fix via mobile phone. It is considered a more convenient method over the dedicated e readers available. The idea of downloading a book to a device you already own is most appealing to those on a budget or to those who simply do not want to carry something extra around all the time to access their books (Kharif). In this technology-enamored nation, the mobile phone has become widespread as an entertainment and communication device that reading e-mail, news headlines and weather forecasts, rather advanced mobile features by global standards, is routine. Now, Japans cell-phone users are turning pages. Tens of thousands of Japanese cell-phone owners are poring over full-length novels on their tiny screens. You can read whenever you have a spare moment, and you dont even need to use both hands, says Taro Matsumura, a 24-year-old graduate student who sometimes reads essays and serial novels on his phone. Such times could be just around the corner in the United States, where cell phones are become increasingly used for relaying data, including video, digital photos and music( Associated Press). It has also been noted that cell phones may be more important to the future of publishing than dedicated e-reading devices. Whereas in the US dedicated devices such as the Kindle, Nook, and iPad get most of the spotlight, these devices have been slow to make it to the rest of the world and so most people elsewhere read on their mobile phones. Since mobile phones tend to be considerably less expensive than e-book devices, in the developing world they are far more likely to be owned for other purposes already (Meadows). Using cell phones for internet access is also very popular these days. Although most people still access the Internet on a computer, the use of mobile devices to check e-mail or browse the Web is growing, outpacing even laptops in some markets, according to a new study (Associated Press). What is media convergence in relation to cell phones? Convergence is the process where several media channels come together to exist and operate in synergy or rather in harmony. A media convergence is basically seen in every persons cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. Some people like to define media convergence simply by stating it to be a merger of mass media and communication outlets. In some cases multi utility of the same gadget or some media was also attributed to be a media convergence (K). By virtue of it always being with you, the mobile phone is the most personal of devices. Let us look at the following questions: How many of us have personal pictures on our mobile phones? (It holds our precious treasures) How many of us keep personal appointments or reminders on our mobile? (Like a personal assistant) Is our mobile phone used for an alarm? (We go to bed and wake up with it) Does our mobile phone serve as a GPS? (Gives directions helps us get to where we need to go) There are many uses and most importantly many personal uses for a cell phone because we are busy, always running around either for work or for home the mobile device has grown in importance , and continues to do so. Marketers know this and so does everyone else in the world. They want to interact with us as close to that moment of want as possible. That moment when we see something and we want it! They want to have a hand in creating that moment for us. Marketers, merchandisers and everyone else want to interact with us as much as possible and wherever we find ourselves. The mobile phone allows the message (whatever that may be) to reach us wherever we find ourselves. For many of us, where they find our mobile phone they will most likely find us! Thats why media convergence is taking place at the mobile phone. Not because of the phone but because of us (HC). Blogger Cdauphin states in his blog on Open Salon about Media Convergence and the smart phone: As an avid cell phone user I find that my use of the computer, a past necessity, seems to have gone downhill. Different mass media being converted into the newest technologies has been going on for decades, however I find that the technologies of the smart phones many of us use today has really taken this to a new level and opened up a whole new way of accessing as many media portals in one small device. So much of my life can now be found in this little device that fits in my pocket that my Internet, television and even book usage has gone down significantly. As a daily news addict I have not only changed from reading the newspaper to watching it on television, but now I get an alert on my phone from BBC News every time there is a new breaking story. Being interested in the happenings around the world no longer takes any effort- my phone does the work for me (Cdauphin). Mobile advertising is the next big thing according to an article in the Economist, last year spending on mobile ads was $871million worldwide. At the moment, most mobile advertising takes the form of text messages. The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planets billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Better yet, most people carry their mobile with them everywheresomething that cannot be said of television or computers. Yet the biggest selling point of mobile ads is what marketing types call relevance. Advertisers believe that about half of all traditional advertising does not reach the right audience. Less effort and money is wasted with online advertising: half of it is sold on a pay-per-click basis, which means advertisers pay only when consumers click on an ad but mobile advertising through text message s is the most focused: if marketers use mobile firms profiles of their customers cleverly enough, they can tailor their advertisements to match each subscribers habits. While it is true that mobile phones have helped us connect and make changes in how we get our information on a day to day basis, there are also conflicting views on whether or not this is a good thing. Though cell phones can be wonderful, liberating tools of communication, freeing us from the confines of an office, and providing more leisure time, they often do the exact opposite. Cell phone use has blurred the boundaries between work and non-work time, increasing stress and tension within families and between friends. As Noelle Chesley, assistant professor of sociology at the University of Wisconsin at Milwaukee, explained in a report on CBS News, The question of blurred boundaries may become an irrelevant one for the next generation of workers, spouses, and parents because they cannot imagine life any other way. As Slate commented in his Adbusters essay, It seems the more connected we are, the more detached we become(Dangl). One of the greatest disadvantages of the cellular phone i s the fact that we do not talk to strangers when traveling anymore. In the past, several people waiting for a bus would engage in a conversation while they were waiting. People who traveled the same routes every day might develop friendships along the way. This situation does not happen anymore. Today when people are waiting for a bus, they just pull out their cell phones and speak with old friends, missing out on the opportunity to make new ones. In large cities, many people do not know their neighbors, even though they may have lived in the same neighborhood for years. As a society, we are beginning to lose the face-to-face contact that was such an important part of our lives in the past. Cell phones are a great asset in aiding in our everyday lives. However, you should remember, however, to hang up every once in a while and pay attention to the world around you (Anonymous).